Transitions to Sustainable Tourism Mobility: The Social Practices Approach

In this article, we argue that current research on sustainable tourism mobility can be divided roughly into two streams. One covers primarily the organisational and technological side of tourism mobility, while the other concentrates on travellers' attitudes. To date, these streams have been organised as separate bodies of research. There is much to be gained by being able to create linkages between the two. To do this, tourism research will have to develop a less generalised and more context-specific approach to travelling behaviour. In this paper, the Social Practices Approach is suggested as an interesting conceptual tool to interrelate current approaches. By giving greater consideration to the contextual dimension of tourism practices, citizen-consumers might be mobilised more effectively as change agents. To analyse the potential roles of citizen-consumers in transition processes towards sustainable tourism mobility, two citizen-consumer-led change processes are differentiated. The first is directed at tourists in their consumer-role, by providers developing sociotechnical innovations enabling and tempting tourists to behave more sustainably, and by incorporating consumer-logics in supply. Second, tourists can be mobilised in their role as citizen-consumers through processes of sub-politics, social movements and political consumerism.