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Factors Influencing the Adoption of Internet Banking

Abstract:A research framework based on the theory of planned behavior (Ajzen 1985) and the diffusion of innovations theory (Rogers 1983) was used to identify the attitudinal, social and perceived behavioral control factors that would influence the adoption of Internet banking. An online questionnaire was designed on the World Wide Web (WWW). Respondents participated through extensive personalized email invitations as well as postings to newsgroups and hyperlinks from selected Web sites.

摘要:基于计划行为理论(Ajzen,1985)和创新扩散理论(Rogers,1983)的研究框架,确定了影响网上银行采纳的态度、社会和感知行为控制因素。在万维网(WWW)上设计了在线调查问卷。受访者通过广泛的个性化电子邮件邀请以及对新闻组的张贴和来自选定网站的超链接参与。

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