Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food pa...
Modern work design must re-examine human-robot interaction and consider ways to effectively utilize emerging industrial capabilities such as collaborative robots and humanoids in the context of usabil...
In the present study, we investigated whether indenting the sides of novel objects (e.g., product packaging) would influence where people grasp, and hence focus their gaze, under the assumption that g...
In the last decade, the number of practical applications that use eye tracker devices has significantly increased. Nowadays, eye tracking is a very important part of neuromarketing and experimental ec...
In the highly competitive context of food product sales in supermarkets, consumers may have difficulty processing deeply the information on a given package. This research examines how the number of in...
In order to more accurately predict kansei image of user when they interact with a product, and help designer to design a product that meets user’s emotional appeal from a user-centric perspective, a ...
In current volatile environment, advanced marketing research methods are needed to identify preferences or constraints for fulfilling the needs of customers. Neuromarketing research tools have capacit...
Images of food constitute salient visual stimuli in the mind of the consumer. They are capable of promoting both feelings of hunger and the desire for food. It should not, then, come as any surprise t...
Given the increasing possibilities of short- and long-term space travel to the Moon and Mars, it is essential not only to design nutritious foods but also to make eating an enjoyable experience. To da...
Given the explosion of interest in the fields of multisensory packaging design and consumer neuroscience/neuromarketing in recent years, it is natural to wonder what relevance the latter approaches ha...
Eye tracking is increasingly used as a research tool in different area to examine the visual attraction of subject. This paper introduces the basics of eye-movements technology and shows on-going tren...
Evaluation of fashion and product design has been one of the most prominent factors among designers and researchers. Unfortunately, they usually evaluate their design by self-report that is relatively...
Consumers' food choices are often driven by reasons of which consumers are not fully aware. Decision-making about food is influenced by a complex set of emotions, feelings, attitudes, and values that ...
Companies and organizations the world over wish to understand, predict, and ultimately change the behavior of those whom they interact with, advise, or else provide services for: be it the accident-pr...
Biometric devices and especially eye tracking systems have been used in various sectors such as neuroscience, clinical research, training and learning, linguistics, biomechanics, ergonomics and market...
Assessing outcomes and the impact from behavioral nutrition interventions has remained challenging because of the lack of methods available beyond traditional nutrition assessment tools and techniques...
Assessing outcomes and the impact from behavioral nutrition interventions has remained challenging because of the lack of methods available beyond traditional nutrition assessment tools and techniques...
As electric vehicles are moving in on the automobile market, safety relating to acoustic perception is an important issue. It is a growing concern, particularly with respect to pedestrians, cyclists o...
Abstract Working in underground spaces appears to be a possible solution for urban areas with lack of space or areas characterised by extremes of temperature. Besides pure engineering questions, it is...
Abstract We report a preliminary experiment designed to investigate people’s product expectations (for a liquid soap) as a function of its fragrance and packaging. To this end, a series of soap bottle...