Abstract This study investigates the effect of ingredient images on implicit tasty–healthy associations for packaged products. An implicit association test (IAT) with 106 respondents reveals the impac...
Abstract This paper aims at identifying patterns of viewing chocolate snack packages and at exploring how the layout of packaging design elements affects the prospective buyer’s visual scanpath in imp...
Abstract This chapter aims to provide a rapid overview of the main explicit, quantitative and qualitative approaches, which, sometimes combined, are used by consumer researchers to capture consumers' ...
Abstract The eye-tracking method has been increasingly used for studying consumer behaviour over the last few years. Understanding factors influencing consumers’ gazing behaviour in an eye-tracking te...
Abstract The aims of the study were to determine the sensory characteristics of hams and to evaluate consumers' sensory liking of the tested samples. Also the relation between liking and emotion befor...
Abstract Research has shown that the experience of fluency influences buying intentions of food products, but no study has examined how brand logos transferring a feeling of fluency might impact actua...
Abstract Labels can largely influence functional foods consumers' purchase decisions. The aim of the work was to study consumers' attention to functional food labels and to evaluate differences betwee...
Abstract High quality fruit are demanded by consumers across the globe. The presence of localized small necrotic areas within the flesh, which may or may not be visible at the surface of fruit (e.g., ...
Abstract Foam-related parameters greatly influence other sensory attributes of beer such as aromas, flavors and mouthfeel; therefore, the visual assessment of beers is one of the most important qualit...
Abstract Different labeling systems that should help consumers make more balanced food decisions have been proposed and are currently in use. In the present study, the effectiveness of three different...
Abstract Consumers have a limited capacity to process all the information they face when deciding their food choices and usually rely on effortless and intuitive thoughts. According to the cognitive-e...
Abstract Consumer behavior surveys in the online environment have been encouraged, but its application needs further investigation. Completion test is a projective technique that can reveal the deepes...
Abstract Although the demand for healthy foods has increased, the desire for convenience prevails. Thus, there is an opportunity to popularize convenient yet healthy food. Despite efforts investigatin...
ABSTRACT Several attempts have been made to assess the efficacy of healthy menu labeling with mixed findings. Recent studies have focused mainly on traditional survey techniques; the present study foc...
ABSTRACT Eye tracking offers researchers an opportunity to collect an objective assessment of visual behavior. Visual behavior—referring broadly to metrics and measures of gaze positioning and movemen...