Digital marketing

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[23]  Joel Waldfogel,et al.  Quality Predictability and the Welfare Benefits from New Products: Evidence from the Digitization of Recorded Music , 2016, Journal of Political Economy.

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[40]  Navdeep S. Sahni.  Effect of temporal spacing between advertising exposures: Evidence from online field experiments , 2015, Quantitative Marketing and Economics.

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[42]  Paul Milgrom,et al.  Adverse Selection and Auction Design for Internet Display Advertising , 2015, EAI Endorsed Trans. Scalable Inf. Syst..

[43]  Wesley R. Hartmann,et al.  Quality vs. variety: Trading larger screens for more shows in the era of digital cinema , 2015 .

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[64]  Catherine Tucker,et al.  Social Networks, Personalized Advertising, and Privacy Controls , 2013 .

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[67]  Avi Goldfarb,et al.  Privacy Regulation and Market Structure , 2013 .

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[69]  G. Loewenstein,et al.  What Is Privacy Worth? , 2013, The Journal of Legal Studies.

[70]  Garrett A. Johnson.  The Impact of Privacy Policy on the Auction Market for Online Display Advertising , 2013 .

[71]  Catherine E. Tucker,et al.  When Does Retargeting Work? Information Specificity in Online Advertising , 2013 .

[72]  Olivier Toubia,et al.  Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? , 2013, Mark. Sci..

[73]  Kenneth C. Wilbur,et al.  Television Advertising and Online Search , 2013, Manag. Sci..

[74]  Latanya Sweeney,et al.  Discrimination in Online Ad Delivery , 2013, ACM Queue.

[75]  Michael D. Smith,et al.  How Video Rental Patterns Change as Consumers Move Online , 2012, Manag. Sci..

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[80]  Catherine E. Tucker,et al.  The economics of advertising and privacy , 2012 .

[81]  Peng Liu,et al.  Rational Herding in Microloan Markets , 2012, Manag. Sci..

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[93]  Avi Goldfarb,et al.  Online Display Advertising: Targeting and Obtrusiveness , 2011, Mark. Sci..

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[95]  Catherine E. Tucker,et al.  Can Health Care Information Technology Save Babies? , 2011, Journal of Political Economy.

[96]  David H. Reiley,et al.  Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising , 2011, WWW.

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[105]  Yi Zhu,et al.  Hybrid Advertising Auctions , 2010, Mark. Sci..

[106]  Avi Goldfarb,et al.  Privacy Regulation and Online Advertising , 2010, Manag. Sci..

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