Modelling the Dynamics of Relations and Networks in B2B Markets - First Steps of a Research Project

The dynamics and evolution of relations and networks in B2B markets has received limited research attention. However they are important in developing appropriate strategies for relationship and network participation and management. One way to advance our understanding is through agent-based simulation models that are now being developed to explore dynamics and evolutionary processes in a number of disciplines. We identify the main mechanisms driving the evolution of business relations and networks and review models from various disciplines that attempt to represent these. This will provide the basis for developing our models and also identifies where additional modelling efforts are required.

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