Dynamic Social Impact Theory and the Study of Human Communication

No science today can consider the structures with which it has to deal as being more than a haphazard arrangement. That arrangement alone is structured which meets two conditions: that it be a system, ruled by an internal cohesiveness; that this cohesiveness, inaccessible to observation in an isolated system, be revealed in the study of transformations, through which similar properties in apparently different systems are brought to light. (Claude Levi-Strauss, in S. O. Paul & R. A. Paul, translators, The Scope of Anthropology, 1967, p. 27) A man, viewed as a behaving system, is quite simple. The apparent complexity of his behavior over time is largely a reflection of the complexity of the environment in which he finds himself (Herbert A. Simon, The Sciences of the Artificial, 1969, p. 52)

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